Learn how to transform a layer architecture into a clear storyline
- When you have a column approach, remember,…your audience is grounded in the idea…and they typically want to get to an answer quickly.…They're not looking for a lot of background.…Just tell them what you want and why you want it.…So when you move from the column architecture…to creating a story,…it's a pretty direct translation.…What I'd like to do is walk through this architecture…and show you how you can turn it into a story.…So we have a core idea of we should acquire Acme…because we can achieve scale…and improve our profits by x dollars…and we had our three columns of acquire…and achieving scale and improving profits…and within acquire, we talked about Acme being weak…and our business being strong.…
On scale, how we can raise prices and reduce costs.…And on profit improvement,…the profits that come from raising prices…and reducing costs.…So let's turn this into a story.…When you turn a column architecture into a story,…the first point in your entire story…should be your core idea.…So your core idea of we should acquire Acme…
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- Using the Structured Thought and Communication method
- Selecting an architecture style for your idea
- Testing your idea
- Refining your idea into a story
- Identifying the required facts
- Proving and disproving hypotheses
- Choosing a communication format
- Finalizing your presentation