Great job prospects will check out your company website, Facebook page, LinkedIn profiles, and company ratings on Glassdoor, Indeed, Yelp, the BBB, and anything else that might pop up on a Google search. If prospects know you are their potential boss, they will also check out your information online too. Social media creates an expectation about possible engagement before anyone ever meets. Don shares three things you can do to improve your online presence.
- Meg is an awesome job candidate…who's thinking about coming to work for your company.…She does her homework and spends an entire evening…looking at the company website, Facebook page,…LinkedIn profiles,…Glassdoor ratings,…Indeed ratings, news stories, YouTube videos.…Anything else you can possibly find with a Google search.…And if she knows you're her potential boss,…she'll also see what she can find out about you.…
So, before Meg ever steps a foot in the door,…or speaks with a single person,…she'll have a story about your company,…and maybe even about you.…Social media sets expectations about working…at your company before anyone ever meets,…kind of like what happens on dating websites.…The bad news is that much of what Meg will read…on social media sites comes from…disgruntled current or former employees and customers.…
The good news is your company's social media sites…can have great stories to share…to balance out any negativity.…Current employees can be impacted by all of this, too.…What do you think happens to the engagement level…
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- Exercising discretionary effort
- Attracting engaged employees
- Assessing the fit of employees
- Making onboarding more engaging
- Learning from new employees
- Provide opportunities for career growth
- Clarifying objectives
- Measuring engagement using surveys
- Being present for employees
- Driving engagement with fun