What makes a good interview? What makes a bad interview? In this mock interview scenario, you get to see how adequate preparation and messaging helps prepare two different guests for a TV interview.
- Now you're ready to test your media training skills. You're going to view a mock interview TV show called "Good Morning, New Jersey", the host of the show is Jamie Jettison, and her interests include charity and fundraising events, cause related marketing, higher education, non-profit organizations, veterans' affairs, and business news. Her guests include Captain Jeffrey Andrew Johnson, chief executive officer of a technology start up company based in New Jersey, and he's a highly decorated military officer.
The second guest is Susan Taylor, chief medical officer of the technology start up company with an MD in neurology and a PhD in cognitive behavioral therapy. The news to be discussed during the interview is that the tech start up launched a series of interactive online games for veterans, technology to help seniors to age in place. Now let's take a look. - Welcome to Good Morning, New Jersey, I'm your host, Jaime Jettison. Our show highlights everything you need to know right now about New Jersey, from the non-profit world in higher education, to business news.
Joining me today are two special guests, we have Jeffrey Andrew Johnson, who is the CEO of Tech Vets Today, he's a nuclear engineer, and he's also a retired captain of the armed forces, and also joining us is Susan Taylor, an MD in neurology, and a PhD in cognitive behavioral therapy. I want to welcome you both to my show. - Thank you. - Thank you. - So Captain Johnson, let's start with you. Are you finding that veterans and their families are more interested in technology today? - Yes, overall, technology is helping veterans.
Our mission at Tech Vets Today is to ensure veterans live healthy, connected, independent lives. Since our journey began in 2010, we've launched several devices, and today, we're excited to announce a new series of interactive games that we think will help them. - So does technology, specifically online gaming, how does that help veterans? - Well, with today's advancements in technology, veterans can keep themselves engaged, connected, and mentally stimulated, so as a matter of fact, interactive games have been shown to improve cognition, mental agility, and even physical health.
So these online games, they're also a great source of social interactions. - So along these lines, what is your goal in the next three to five years with respect to technology and veterans? - Because our mission is to keep veterans healthy and in their homes, we feel that creating new products is key. This year we've launched the gaming product, and next year we're looking to have several enhancements to some of our wearable technologies.
With the number of veterans growing, the technology will help to keep them connected with their families and friends. - Are you saying that all veterans will benefit from your technology? - Well, according to the peer research center's latest data on adults over 65, and technology, approximately 59% use the internet, so, once seniors are online it becomes a regular part of their daily lives. Now this number, 79% go online daily, and 82% go online weekly, so, I don't have specific numbers for veterans within the age group of 65 years and older, I can tell you that 75% of the seniors said it's easier to communicate and to learn more about their health issues, so we believe that we'll see these numbers increase as more seniors get online.
- Well the numbers are really interesting, I just wonder if families are taking the time to research technology when health and proper care is really a first priority. So if you're a family caring for an older veteran, it's a stressful time, isn't it? - Even though it may be a stressful time, and they want to focus on proper care and health facilities, it's still so important to remain engaged and connected with your family and friends.
It's the social interaction that leads to a longer life. - Did you develop your product because of the poor treatment of veterans in healthcare facilities? - Well, we created technology to help veterans feel more vibrant and a part of their community, so we're trying to help veterans age in place, so the same study that I mentioned before, it discussed how seniors who are online and actively using technology, they socialize more frequently with friends and family members. And to top it off, online games have helped healthy, older adults to sharpen their memory.
- Yes, but there's a serious side to this topic, so Captain Jensen, I'd like you to address this question, what are your views about the recent veteran administration scandal? - Well, there's certainly been a lot in the news about the VA and their recent conduct. I certainly don't condone this type of behavior or the lack of proper medical attention for the men and women who have served the armed forces.
These delays make it apparent why veterans would want to stay independent in their homes longer. Our technology is actually a solution to these larger systemic problems. - Okay, any last thoughts about veterans and technology? - No, not really. Just that we will continue to work diligently with our teams to make the best and most meaningful products we can for our aging vets.
- Let me just add, today, technology can help people to feel alive and connected, so for those men and women who have served their country, we just want to share the benefits of technology with them, so at Tech Vets Today, our goal is to offer products for veterans so they can feel more connected, engaged, and empowered, so it's all in an effort to help them live independently, longer. - Well, thank you both. - Thank you.
Watch the mock interview at the end of the course and see Deirdre's techniques and strategies in action.
- Selecting your spokesperson
- Knowing your journalist
- Preparing for interviews
- Interviewing on Skype and social media
- Going off the record