From the course: Selling into Industries: Telecommunications
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Missteps and pitfalls
From the course: Selling into Industries: Telecommunications
Missteps and pitfalls
- Just like any other industry, there is a lot you need to avoid. There are things not to do when selling into telecommunications. Things that if you don't pay attention will completely undermine your ability to build relationships and land the deal. Here are four things to avoid when selling into telecommunications. Number one, never be negative. This may sound simple enough, but telecommunications is a tough business. It's easy for customers to be cynical, frustrated, and want to vent. As a sales professional, you need to listen and show empathy, but never, I mean never, go down the negative path. Customers want to do business with sales professionals that have ideas, solutions, and a positive outlook. Number two, don't confuse the players. This is so easy to do, honestly. Unless you spend your life in telecommunications, it's hard to understand who's doing what, what changes are happening, who sells what, and what customers they service. And just when you think you have it all…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.