Measure the success of PPC

- There are many useful ways of measuring…the success of your PPC campaign,…the most popular of which is click-through rate.…The click-through rate simply refers to the number of clicks…your ad received divided by the number of times…your ad was displayed in a search engine results page.…Low click-through rates imply your ad isn't appearing…relevant to your target, and generally means either…your keyword, your ad, or both will require some adjustment.…When it comes to PPC, our new mantra is…monitor, analyze, optimize.…

Click-through rate is also important…because of its significance in determining…your quality score, which we will discuss more…in just a moment.…Though click-through rate is definitely important,…for my money, conversion remains the most important…measure of PPC success.…The goal of your ad may be meant to result in a purchase,…or you simply may be driving them to a landing page…where the consumer can receive a free trial,…an ebook, or other enticement that ends in a lead capture.…

You may want them to sign up to attend a free event.…