From the course: Sales: Business to Consumer Online Sales
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Measure persona success
From the course: Sales: Business to Consumer Online Sales
Measure persona success
- Success with personas will be determined by your ability to consistently identify, attract, engage, and win greater numbers of your target personas at every stage of the sales cycle. Simply put, correctly targeting your personas should result in higher traffic and conversion at a lower cost of leads and customer acquisition. We'll discuss this more when we look at search engine optimization. Now, if you're not seeing the increase you're looking for, it's possible you've missed identified your ideal customer. But if you put in the work developing your personas, trust your data. You've probably got the right customer, but you're just not reaching them effectively yet. Analytics and SEO will tell you exactly how your content is being consumed and by whom. Understanding your buyer persona allows you to create and deliver relevant content specific to where that persona is at any particular stage of the sales cycle. If you've correctly identified your target customer and you're delivering…
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