Join Pat Wadors for an in-depth discussion in this video Measure with a DIBs index, part of Diversity, Inclusion, and Belonging.
- So because... I want the mind and the heart, you have to have the data. And most companies today are surveying, in their employee survey, the diversity piece, and the inclusion piece of their environment. Do you feel respected? Do you feel you're paid fairly? Those are pretty common questions today to be asked. And when we're talking about belonging last spring, and they're like, what is this? I snuck in four questions. I didn't ask permission, I just kind of slide in four questions on belonging.
And asked our employee base, a little over 10,000 at the time, around the world, how important is belonging to you? Do you feel like you belong to your team? If something bad happens to you, do you feel safe? Do you feel it's going to be okay? And does someone at work care about you? Some basic fundamental questions. And we did this experiment, and what came back, I was surprised. I remember the moment in my office that two of these questions became the drivers of engagement across the globe.
And they were, someone cares about me at work, and when something bad happens, I still feel okay. I feel safe. And if you have that... And the third one, that was a high driver as well, is that, have you given a belonging moment to somebody else? And the old adage, to give is to receive, when you give a belonging moment to someone else, that means you invited them in, you were vulnerable, you told a story, perhaps you gave them permission, or celebrated their uniqueness. Any one of those things can create a belonging moment.
Hearing their voice, stopping interruptions in a staff meeting. When you do that, you actually bond yourself to that person as well. So you're getting more of a community by pulling in the community. And so this DIBS index ended up showing me this wealth of insight across my company that I was so thrilled. And then it correlated with intent to stay. It correlated with engagement, leadership effectiveness, when you had high belonging scores, you had higher leadership effectiveness. They figured it out, how to include and unlock people's super powers.
And now we're digging in and going, okay, how did you do that? What was unique here? Can we take this and pollinate it there? Airbnb is measuring DIBS in their unique way. Harvard School is looking at belonging. New York University is looking at belonging. Belonging is something that people are realizing is so super important, including Accenture recently, did the whole DIBS rollout and people have been sharing their belonging stories across the globe. And they have 400,000 employees.
They're like, hear my story. Hear me. See me. In my unique way, it made me cry. That's what happens. So if the core of the company is healthy, and it learns that compassion is magic, and it learns to unlock your super powers, you're unique you, and creates this belonging community, it attracts others. So you know you've got it when candidates go, I want to work for you. I heard that you have this belonging culture. I heard about DIBs. Oh my gosh, I think that you talking about it changes the world.
Not only do you talk about it, but I see you in the pride parade. I saw this over here. I saw you celebrating Black History Month. I want all of that and a bag of chips. And I can do my job and celebrate my multidimensional uniqueness here. Then why can't I do that? And so people will find you. You know, people find beautiful bright things. So measuring something and getting stories, and looking at the entire organizational ecosystem, you get to toggle.
You get to make it healthier, and you raise all of the joy up. I count smiles. When people ask me, what do you really measure? I count smiles. So, when I travel around the world, do you smile at me? Are you glad I'm in the room? Are you smiling at each other and chatting? Do you welcome, and hug, and embrace each other like you're excited to be there? Is there a twinkle in your eye when we're solving problems and you're leaning in? I look for those things. So the DIBs index is great. Don't get me wrong. But how you emote, how your body talks to me, is really what I look for and listen.