Join Drew Boyd for an in-depth discussion in this video Mastering marketing thinking, part of Marketing Fundamentals.
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…Whether you spend your entire career in marketing, or just part of it,…you'll find marketing to be a fascinating and…challenging area of the business to work in.…Like any profession, you need to continue to develop your skills.…Given the changes in technology, and emerging trends.…You have to constantly update your skills or they'll get stale.…When I give career advice, I remind people to never let a year go…by without developing some part of your professional skill set.…
Now here are some tips on how to continue mastering your marketing skills.…First, you need to decide where you want to focus.…I think of marketing as a continuum over three phases.…You can work in the early opportunity phase, which includes things like…new Product development, Innovation, Design, and Marketing research.…In the strategy phase you're involved in activities like Marketing strategy,…Brand development, and Market expansion.…
If you work in the execution phase,…you're involved in things like Sales, Advertising, Pricing, and Retailing.…
You'll also learn to address tactical challenges and present the plan to get buy-in throughout an organization, from the C-suite to the sales team, as well as use the marketing plan to guide outside agencies and vendors. Finally, you'll learn how to launch the campaign and measure its performance.
- Marketing in an organization
- Assembling the team
- Creating the marketing plan
- Analyzing your products, customers, and market
- Segmenting customers
- Creating a value proposition
- Developing a strategy
- Setting goals
- Setting prices
- Using social media
- Presenting your plan to leadership
- Budgeting your plan
- Measuring success
Skill Level Beginner
Understanding Marketing's Role
Analyzing Your Business
Developing Your Strategy
Developing the Tactical Phase
Aligning the Organization
Launching and Measuring Your Plan
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