Learn some of the creative ways a marketing professional can customize their resume, just how creative you can get and various ways to include a marketing portfolio to showcase your work. Stacey Gordon, HR professional and resume expert, will show you just how it's done when it comes to creating a marketing resume.
- Of all the industries, the marketing industry is one where you would expect to find the most creativity and originality within a resume, but unfortunately your marketing resume has to use the same job application process as someone applying for an accounting position. Therefore, it will have to follow the same rules. Your first impulse may be to make your resume different and stand out from the crowd, but don't go overboard. Remember QR codes? They were all the rage. They became extremely popular to the point of over-saturation, but they weren't being used correctly.
The mainstream market didn't really know what they were and most people didn't have a QR code reader. If you're in marketing, you know what a QR code is, but just in case, the QR in QR code stands for Quick Response. QR codes are those black and white pixelated boxes you'll sometimes see on marketing materials that look like this. They're an alternative to a bar code because they can hold a lot of information. Extracting that information is done with a QR reader which is a type of scanning device, and with so many advances in technology, many people have a QR code reader on their smartphone, or at least they have access to one they can download.
You might see that some people have them on their business cards because they can use that code to direct people to additional contact information, a website, a resume, the sky is the limit. But specifically for your resume, adding a QR code would allow you to point someone to additional information about you. If you're in an area of marketing where your expert use of a QR code will make you stand out, by all means do it, but if you haven't used a QR code before, your resume should not be the place to start.
So what about infographics? They're a marketing professional's dream. Going with the premise that a picture speaks 1,000 words, wouldn't the use of an infographic be an excellent way to showcase your skills? Unfortunately studies show that hiring managers find infographic resumes to be pretty terrible. They're confusing, hard to follow, and generally just considered to be overkill. Don't try this hard. Stay away from the infographic resume that takes the visuals too far.
With that being said, your resume is your ad. If you're in marketing, you do need to showcase your ability to create and sell yourself. So here are a few ways to show just what you're capable of. Create a portfolio. As a reputable marketing professional, you should already have a marketing portfolio, so you simply need to decide what among your portfolio is applicable to the job you want. You can use a personal website to create customized pages for each company you apply to, and then include that link within your resume and point them towards your work.
Create a personalized website which includes a visually appealing version of your resume, and this can be included with or without a portfolio page, but I recommend including a link to your standard resume. You also need to remember that marketing isn't just about creativity, it's about results. You can create a wonderful ad but if nobody ever views it, you would not have been successful. So keep track of your click-through rates, your increase in social media followers, increased engagement, metrics around time spent viewing ads, SEO improvements, et cetera.
If you're employed in a marketing role and you haven't been keeping track of your personal stats and successes, please start immediately. There is nothing worse than being unexpectedly laid off and realizing that you no longer have access to the metrics you thought you would have time to capture. It's important for me to say a word about privacy and confidentiality. Don't include anything in your portfolio that isn't publicly available. Don't include client names and don't use specific numbers.
Instead, you can use comparative results, percent increases, and other creative ways to provide the detail a prospective employer will need without divulging company secrets. As a marketing professional, how you use your creativity to showcase your work is the first glimpse a prospective employer will get of how you potentially might use your creativity to showcase their work if hired. Rise to the challenge and you too can provide that great blend of corporate professionalism and creativity.
Stacey A. Gordon, cofounder of Career Incubator, has made it her life's work to help others find the jobs and build the careers of their dreams. In this course, she walks through the basics of resume writing for job seekers, as well as a few extra job search basics such as following up, sending thank-you notes, and identifying companies to work for and determining fit.
Stacey explains what you should include on your resume, what to exclude, and how to craft your resume to showcase your talents and best qualities. Using practical resume examples, Stacey walks through choosing the right resume format, tailoring the information to match job requirements, and writing alternative resumes that include industry-specific information. Last, Stacey shows you how to deal with some common sore spots—like job hopping, lack of experience, or large unemployment gaps—while concentrating on your experience.
- Writing an objective statement
- Adding a summary of skills
- Showcasing your professional work
- Presenting your education
- Customizing your contact information
- Tailoring your resume to fit a job
- Upgrading your resume
- Choosing a resume layout
- Writing resumes for marketing, entertainment, and design jobs
- Handling career gaps and job changes
- Standing out and following up with employers
- Using a resume effectively
- Determining fit at a prospective job
- Finding contacts at companies you want to work for