Marketing and communicating your program

- Communicating and marketing your mentoring program…is about levering the art of persuasion.…You will need to persuade both mentors and protegees…to participate in a program,…and you may need to persuade your organization…to give you the resources you need to succeed.…Robert Cialdini is social psychologist,…who wrote the book, Pre-Suasion,…the key to success in persuasion is…to get people primed or pre-suaded,…before you make the request.…

In practical terms, this means that this means…you need to plan your communication strategy carefully…before implementing it.…You need to think about, not just what you will communicate,…but how you will communicate.…Let's walk trough an example of how to communicate and…market your mentoring program.…I recommend using Lois Zachary's,…Seven by Seven Rule of Thumb,…that she describes in her book,…Creating a Mentoring Culture.…The Seven by Seven approach is about communicating the…same message about your mentoring program in seven…different ways.…

My colleagues and I recently used the Rule of Seven…