Marketing beyond your professional network


show more Marketing beyond your professional network provides you with in-depth training on Business. Taught by Tom Geller as part of the Freelancing Fundamentals show less
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Marketing beyond your professional network

I've emphasized how essential people are to your freelance career. They give you guidance, expand your capabilities, and help you get clients; but your professional network does have its limits, especially if you're moving into an unfamiliar area. Let's talk about how to reach an audience if you don't already have contacts within it. You'll have to get inside this new group, first by identifying it and then by gaining allies there. Here are three ways to do this: The first has the lowest barrier to entry. Get to know the unfamiliar field as well as you can through online research.

Find out who is important in it, where its practitioners hangout, what is important to them and the terms they use to describe themselves. You need to know both the subject and the culture surrounding it to get your foot in the door. Then find and read active online discussions in that community and contribute when you feel ready. Relationships naturally form this way, as you get to know them and...

Marketing beyond your professional network
Video duration: 2m 56s 2h 12m Beginner Updated Mar 20, 2013

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Marketing beyond your professional network provides you with in-depth training on Business. Taught by Tom Geller as part of the Freelancing Fundamentals

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Business
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