From the course: Field Sales
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Marketing with all departments
- Pick any industry, any product or service offering and if you asked an innocent question to a business person about how well various departments work together I'd bet you get a variety of interesting replies. In some companies there are silence between departments, others need referees to keep them from bickering, and a few work together, but there's a strained relationship. However, the best companies find ways to break down barriers, foster teamwork, and remain focused to support the customer, close business, and grow revenue. As a field representative, you're the main contact with all of the customers in your territory. You're in a unique situation where you can bring in people from various departments within your company to assist. In some companies for many years field salespeople were often seen as being too protective of their accounts and being resistant to getting others directly involved in the sales process. However, as business has become more competitive the smart field…
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