Join Mike Figliuolo for an in-depth discussion in this video Market expansion, part of Executive Decision Making.
- View Offline
- Another executive decision that was a successful one…took place at a financial services firm.…They were looking to enter new markets.…They had their great core product business,…but growth was slowing down.…So, they decided they were going to enter adjacent markets,…and the way that they'd do that…was through acquisition.…They decided to purchase another lending business…in a new market.…After that acquisition,…they held an all associates meeting…with the CEO, the COO, and the new company's leadership…to explain the rationale behind the purchase,…as well as how they were going to measure success.…
The second decision making principle that they got right…was they conducted a few road show internally…to explain in the deal to all associates.…They left time for Q and A.…They put up website updates,…and they sent out email explanations…around the acquisition,…as well as how it was performing…after it was purchased.…The result of getting this part of the process right…was first, they had a well-supported…and well-integrated new company.…
Mike helps you find the data and tools to support your decision, make the call, communicate decisions effectively, and lead your organization through the change. He'll also address common problems that arise from these high-profile decisions: cultural differences, quality of information, trust, and accountability, to name a few.
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
- Assessing risks
- Making hard choices
- Getting the right data
- Communicating effectively
- Making the call
- Declaring success
- Dealing with problems