From the course: Niche Recruiting
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Market to employers of choice
- Candidates know who they want to work for. Your job is to get them in the door. Let me show you how to schedule more interviews by directly marketing candidates to the companies they want to work for. It's a two step process. Start by asking every candidate where they most want to work and why. Get specifics and make a detailed list of the reasons. Then call the hiring manager for each company they mentioned. The good news is that those calls will be warm, informed presentations rather than cold calls. Armed with the information from the candidate, you're more likely to schedule an interview. And if the interview leads to a job offer, you are more likely to have your candidates accept because it's at a company they love. Let me walk you through a typical call of this kind. Introduce yourself and say, normally I'd be calling my best client, but decided to call you first. This statement obviously gets the attention of the hiring manager. You've piqued their curiosity. Keep going, and…
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