When you think about an online profile as it relates to careers do you automatically think about LinkedIn? While LinkedIn should be utilized for your job search there are other ways to build an online presence. From online resume building software to personal websites, this video will review these tools as well as the importance of monitoring your online presence.
- If a future employer were to type your name into an internet search engine, what would they find? If you don't know the answer to this question, you might want to pause right here and go find out. Though your resume can seem boring, your online profile can be creative while remaining professional. It can be informative, and show some personality. Still, your online profile shouldn't replace your resume. Keep the standard resume for online applications and getting past those pesky applicant tracking systems.
But to stand out, the sky, or in this case the internet, is the limit. If you truly want to take your resume and post it online, there are websites that have been created to help you take your standard resume and turn it into an online masterpiece. All of the design elements I cautioned about can be beautifully utilized with very little effort on your part. About.me and VisualCV are two that I've used in the past. But you can also use standard web hosting and design programs like Weebly, Wix, and even GoDaddy.
Many of them have a resume template option, and these online resumes can then be added as a link on your standard resume and in your LinkedIn profile. Speaking of LinkedIn, are you using it to your full potential? Are you using it at all? Every recruiter has their own process for checking LinkedIn, but when you only have a few moments to scan each resume that hits your desk, the odds of taking the extra step to check an online profile is low, at least in the beginning of the job search process.
This means your online profile has a higher likelihood of being reviewed the further along in the process you are. But what if you didn't apply to a job yet, and a recruiter found you online? They wouldn't have seen your resume as yet. Odds are if you are discovered online, it was probably through LinkedIn, so leave yourself open to accepting connection requests and InMail. Put your phone number or email address in the body of your profile so that people who are not first connections can still contact you.
The information you include in your LinkedIn profile does not need to be identical to what is in your resume, but it should be substantially similar. You should also not include information you don't want your future employer to know, or that would not place you in a positive light. As an example, a candidate had a first interview with an employer, and prior to asking her to come in for a second interview, I received a call. Hiring manager wanted to know if I had reviewed the candidate's LinkedIn profile, and, in this particular case, I had not.
The candidate's LinkedIn profile included information about her work as a personal trainer. It also included information about two other jobs that just didn't align well with the job she was currently interviewing for. She went on the interview, but she didn't get the job. Now, did one have anything to do with the other? We'll never know, but the moral of the story here is don't include information about yourself online that you don't want a future, or for that matter a current employer, to know.
What you should want your future employer to know is that you are an expert in your field. So use your online profile to showcase this by putting LinkedIn to work for you. Answer questions related to your industry in groups. Post relevant work that isn't private to your profile using slideshare, prezi, or even upload a PDF or video. Join industry conversations on Twitter, Facebook, Periscope, or wherever else you can find a group of professionals in your field.
While building an online presence, you should also monitor it. Google alerts are an easy way to monitor what is being posted by your or about you online. Every few months conduct an internet search so that you can see what a future employer might see should they decide to look you up. By now I am sure you've been warned repeatedly about having unflattering photos of yourself on the internet, but don't overlook this step. Make sure that tagged photos of you are suitable.
If you have photos of you drinking alcohol, scantily clad, or doing anything that you wouldn't want a future employer to see, start untagging yourself, and set your profile and all photos to private. I recently had a candidate removed from consideration because of some of the photos of her they found online. When your name is typed into an internet search engine, at best you want positive reviews of your industry related articles to come up. At the very least you would rather have nothing come up at all than incomplete or inconsistent information.
So have a friend you trust, or a mentor review your online presence and provide you with some much needed feedback.
Stacey A. Gordon, cofounder of Career Incubator, has made it her life's work to help others find the jobs and build the careers of their dreams. In this course, she walks through the basics of resume writing for job seekers, as well as a few extra job search basics such as following up, sending thank-you notes, and identifying companies to work for and determining fit.
Stacey explains what you should include on your resume, what to exclude, and how to craft your resume to showcase your talents and best qualities. Using practical resume examples, Stacey walks through choosing the right resume format, tailoring the information to match job requirements, and writing alternative resumes that include industry-specific information. Last, Stacey shows you how to deal with some common sore spots—like job hopping, lack of experience, or large unemployment gaps—while concentrating on your experience.
- Writing an objective statement
- Adding a summary of skills
- Showcasing your professional work
- Presenting your education
- Customizing your contact information
- Tailoring your resume to fit a job
- Upgrading your resume
- Choosing a resume layout
- Writing resumes for marketing, entertainment, and design jobs
- Handling career gaps and job changes
- Standing out and following up with employers
- Using a resume effectively
- Determining fit at a prospective job
- Finding contacts at companies you want to work for