Getting the word out about your firm can be time consuming. You need to manage various social media accounts, your website, your blog, and any other marketing platforms. This requires a content strategy, active monitoring, and automation. If you choose not to do this yourself, you can contract with a variety of firms or delegate to team members to do the work for you, but you still need to be actively engaged in the content distributed on these platforms.
- Getting the word out about your firm is time consuming.…You'll manage social media accounts,…your website and blog and other marketing platforms.…This requires a content strategy, active monitoring,…and automation.…If you choose not to do this yourself,…you can contract with a variety of firms…or delegate this work to team members…and have them do it for you, but you'll still need…to be actively engaged with the content…that's distributed on these platforms.…
There are a few keys to effective marketing platform…management.…Consistency matters.…Have a consistent message, a consistent look and feel…to your accounts and your sites and a consistent…publishing schedule.…It's not worth having a blog if you…only publish occasionally.…The same holds true for platforms…like other social media accounts.…Go to your customers.…If your target market is predominantly on LinkedIn,…but you spend all your time on other platforms,…you're missing the real opportunity.…
Understand your customers and the platforms they use.…Let your content sell your services.…
- Working as a consultant
- Generating revenue as a consultant
- Cost structures, pricing, finances, and taxes
- Marketing and selling consulting services
- Negotiating and contracting
- Working with clients
- Presenting findings to clients
- Implementing recommendations
- Managing legal issues
- Insuring a business
- Getting licensed and certified
Skill Level Beginner
Understanding Intellectual Propertywith Dana Robinson1h 31m Appropriate for all
1. Define Your Consulting Business
2. Marketing and Selling
3. Contract and Protect Yourself
4. Run the Consulting Engagement
5. Handle Administration
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