Making your message more memorable

- A big, burly, six foot, six inch…corporate vice president, in a meeting,…grabbed his shorter boss by his sport coat lapels,…smiled, then kissed him right on top of his bald head.…I'm not kidding, I'm not making this up,…and I'm not even stretching the truth.…He kissed him right on top of his bald head, right there.…I'll tell more of the story, but that's…already enough to remember five ways…to make your message more memorable.…Grab their mental lapels, paint a picture,…tell a story that sticks, put emotion in motion,…and KISS your listeners.…

Number one, grab their mental lapels.…In our opening, the big VP literally grabbed…his boss's lapels. You'll do it figuratively.…Seize their attention positively.…Motivate them to not multitask…by starting with an attention-getting question,…fact, statistic, or an analogy, quotation, anecdote,…or a surprising statement that…supports your positive purpose.…Two, paint a picture.…Specifics are much more vivid than concepts.…It's the difference between someone saying,…"Look, sea life," when you're swimming in the ocean…