From the course: Small Business Secrets

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Making the most of business competition

Making the most of business competition

From the course: Small Business Secrets

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Making the most of business competition

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- In the last video, I talked about how competition is actually an opportunity for your business. It's good for your business because it can help you grow, but what specifically can you do about it? In this video, I want to share with you a few actions that you can take to help you get the most from interacting with competitors. Number one is, buy from them. Buy multiple things from them. Become a customer of your competitor. If they sell things in a store, buy things in person. If they sell things online, buy online. Every single step of the customer experience you want to experience. Talk to their sales people, shop online, look at what the checkout process is like, the post-checkout process. See what it's like to interact with their sales people, what the checkout process is. All of it is important and valuable for you. What you're looking at here is not so much spying on your competition, but getting an education. Create a simple chart that on one side has a column that says…

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