- So a lot of companies get on what's called a treadmill,…which is basically your company is paid by another company…to develop something for them…that they then fully own.…Even if it is an original IP,…because they're funding you,…they own it.…So even if it is an original one that you're making.…So you're still not creating value…other than the people in your company are learning more,…they're getting better at what they do,…but the company itself is not becoming more valuable.…So there are lots of companies out there…whose sole purpose has been to just do…work-for-hire treadmill contracts just to keep the lights on…because they just like making games, you know.…
And they didn't think about the bigger picture of…"I really want to just make what I want.…"And I want to run this however I want to do it.…"And I don't want to be answering to anybody else."…Which is what original IP lets you do.…So the way that you get from treadmill…to doing original is make sure that…while you're doing those work-for-hire contracts…
For a different perspective on breaking into the game industry, check out the interview with John's wife and creative partner, Brenda Romero, in our Insights with a Game Designer course.
- Creating a business plan for a game design company
- Registering a business
- Understanding the costs of running a game company
- Getting funding from publishers and investors
- Keeping a game company going and growing
- Handling payroll and HR
- Hiring game development contractors
- Developing original intellectual property (IP)
Skill Level Beginner
1. Company Formation
2. Funding and Costs
4. Contracts and Legal Paperwork
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