Join Cole Mercer for an in-depth discussion in this video Make decisions: The risk/difficulty square, part of Designing and Running Experiments for Product Managers.
- Hey guys, welcome back.…Alright, let's talk product management strategy…as it relates to testing out your assumptions.…Now, as you remember, as we've established,…MVP is just a technique for testing whether or not…a new product or feature is going to be adopted…by your user base or potential customers, remember this?…The next step, when you have a list of things…you want to add or test or build…is to break it down into assumptions…and build hypotheses around them.…That's where we're at right now.…
Now you have a list of everything you think,…how do you decide which one you should direct…your effort towards proving first?…Well we know which one is the riskiest, right?…So wait, why don't we jump right into testing that?…Well it's complicated, and if you were an entrepreneur,…I would say, absolutely, the first thing you should do…is just tackle the riskiest assumption you have.…But as a product manager,…it's a little bit more nuanced than that.…There are other things you have to take into consideration…to make the right decision.…
Instructors Cole Mercer and Evan Kimbrell show how nail down your business hypothesis and define the minimum criteria for success. They introduce the tools and techniques you need to build email-based MVPs, shadow buttons, "coming soon" messaging, piecemeal MVPs that use existing tools, and even concierge MVPs, where you solve the customer's problem without coding anything. They also show how to evaluate the results of your testing and iterate on the design—building better products as you go.
Skill Level Beginner
1. Conceptualizing the Solution
2. The Hypothesis
3. Minimum Criteria
4. MVP Techniques
5. Techniques in Depth
6. Running Experiments
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