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Maintaining your brand

Maintaining your brand: Consulting Professional Weekly Tips
Maintaining your brand: Consulting Professional Weekly Tips

A brand is a consistent promise of what your clients get from you. Be sure everything about your firm is consistent with that brand. If you run a high-end firm, handing out cheap tchotchkes at a conference is inconsistent with your brand. If your brand is a fun and exciting place to work but your website is gray and boring, that's inconsistent. Be deliberate about defining and reinforcing your brand.

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