Organizations typically go to great lengths to protect their intellectual property through copyrights, patents, and trade secrets. In this video, you will learn about a different model of innovation in the on-demand economy, agile co-creativity, based on the idea that creativity can come from anyone and anywhere.
- The intellectual property or IP rights of…individuals and organizations,…as reflected in copyrights, patents, trademarks,…and trade secrets,…provide a legal monopoly that covers music,…literature, and other artistic works.…IP also may cover discoveries, inventions, words,…phrases, symbols, and designs.…Protecting IP is a central focus of almost…all organizations.…Of course, that's a lot easier to do when organizations…have rigid boundaries.…
Technology, such as, digital identification badges,…and biometrics, such as fingerprint or…eye pupil recognition systems,…make the distinction between insiders and outsiders…very clear.…As an organization shifts to an on-demand model,…however, and it uses more nonstandard arrangements,…such as freelancers and eleancers,…its boundaries become more permeable,…and people may cross those boundaries quite freely.…
This kind of movement also allows opportunities to…collaborate with other organizations,…and as firms acquire more experience in doing that,…it becomes natural to look outward,…
Wayne first outlines the characteristics of freelancers, contractors, and elancers, and what they look for in an employer. He then reviews the management challenges involved in leading an on-demand team, and the implications for HR professionals responsible for developing a global supply chain of talent. He also considers critical legal issues: how to protect proprietary information, how to avoid violations of compensation and benefits laws, and how to distinguish nonemployees from employees of an organization. By the end of this course, you'll have a better understanding of the issues facing employers and employees in the on-demand economy.
- Who are on-demand workers?
- Developing a management strategy
- Incentivizing on-demand workers
- Hiring and developing
- Managing risk with outside workers
- Understanding the legal issues