Join Dana Robinson for an in-depth discussion in this video Losing a trademark, part of Intellectual Property Fundamentals.
…Now, imagine a situation where a trademark loses distinctiveness.…In many cases, in the history of America, there have…been product names that have once been a brand name.…And because they were so widely used by consumers to describe the…product, no matter what the product source was, that it became generic.…It lost its distinctiveness.…We actually have a name for it, it's called genericide.…So you could lose trademark rights if your…product is wildly successful, so successful that people…stop referring to you as the source and…refer to your product name for all of those.…
If anyone's ever used an adjustable wrench.…As a child, I grew up calling this the Crescent wrench.…Well, that's what the generic name for an adjustable wrench…is now but once upon a time, that was a brand.…It was called the Crescent wrench because Crescent was the source of the goods.…That company lost its distinction because…the consumer stopped identifying adjustable wrenches from…Crescent as the brand, and referred to all adjustable wrenches as Crescent wrenches.…
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DISCLAIMER: This course is taught by an attorney and addresses US law concepts that may not apply in all countries. Neither LInkedIn nor the attorney teaching the course represents you and they are not giving legal advice. The information conveyed through this course is akin to a college or law school course; it is not intended to give legal advice, but instead to communicate basic information to help viewers understand the basics of intellectual property.
- What is intellectual property?
- What is a copyright?
- How long do copyrights last?
- Trademarking your brand
- Trademark infringement
- Patenting your ideas
- Defending trade secrets<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
Skill Level Appropriate for all
4. Trade Secrets
5. Rights of Publicity
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