How to get ROP clearance (model releases); licensing of ROP and transfer of ROP
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- When it comes to intellectual property…there are a couple of ways that…you can transfer your interest.…First, you can transfer your entire interest.…This is called an assignment, you sell all…of your rights and some particular piece of IP,…or you can license rights and a piece of IP.…A license is a fancy word for a contract…that grants less than all of the rights in someone's IP.…All intellectual property can be sold…outright or it can be licensed.…Most people do not sell their rights of publicity,…instead they grant a sliver of rights to someone…or to a company for a certain amount of time.…
The contract that dictates how the rights…of publicity will be used is called a license.…With rights of publicity you can get something…that is sort of like a license called a release.…When you sell your rights you're…giving away the whole enchilada.…When you license you're saying to someone,…"Here's a sliver of my rights for a period…"of time and you can pay me X dollars."…When you get a release you're basically taking a shortcut.…
Intellectual property lawyer Dana Robinson guides viewers through these complex questions and more. He also addresses what constitutes infringement and discusses recent cases on rights of publicity and the first amendment, covering issues such as using a domain name, username, hashtag, or other "indicia of association" with someone's name.
DISCLAIMER: This course is taught by an attorney and addresses US law concepts that may not apply in all countries. Neither LinkedIn nor the attorney teaching the course represents you and they are not giving legal advice. The information conveyed through this course is akin to a college or law school course; it is not intended to give legal advice, but instead to communicate basic information to help viewers understand the basics of intellectual property.