China and India stand out from other emerging markets for several reasons. Learn to consider them as platforms rather than destinations.
- In many ways China and India…are like other emerging markets,…lot's of bureaucracy, widespread corruption,…not enough transparency, and a large segment…of the population that's still very poor.…They're not even the richest emerging markets.…Brazil's per capita income is higher…than China's, and Indonesia's higher than India's.…However, in three important respects…China and India stand apart from all other emerging markets.…
First, they are the world's two largest emerging economies.…Second, since 1990 they have been and continue to be…the two fastest growing economies.…Third, they are technologically much stronger…than other emerging economies.…China has already accomplished space walks…and landed a craft on the moon.…For its part, India is the only emerging economy…to have successfully sent an orbiter to Mars.…
Given these characteristics, many companies…are starting to look at China and India…as not just large markets, but also as global platforms…for entry into other emerging markets.…Take Honeywell, the US-headquartered…
Which emerging markets should you enter? How do you enter the targeted market? Do you partner with another company, or go it alone? How should you deal with the regulatory constraints that you might face? Anil and Haiyan address these questions, and more. They also outline some of the issues that arise once you have entered an emerging market, such as how to win out over local competitors, market to the bottom of the pyramid, and deal with the speed of fast-changing market dynamics.
- How emerging markets differ from developed markets
- Designing entry strategies
- Identifying the right beachhead
- Competing and succeeding within the market
- Cultivating and leveraging the local ecosystem
- Dealing with rapid changes in market dynamics
- Leveraging China and India as global platforms
- Building the leadership for emerging markets