Understand how to enhance the sustainability attributes of existing products and/or leverage new products into untapped markets. Sustainability has moved from a customer phenomenon to mainstream and are changing the rules by which companies compete. Customer's hightened needs and expectations are a challenging task for businesses to sustain their business with quality, performance, price and convenience as well as environmental and social impacts.
- The maturing of sustainability is a consumer phenomenon…and its shift from the fringe into the mainstream…are changing the rules by which companies…compete in the marketplace.…It used to be that consumers simply expected products…to work well, be sold in a nearby store or catalog,…and have a familiar brand name and be affordable.…The rules have changed.…Today, meeting consumers' heightened needs and expectations…is a challenging task.…Companies not only have to sustain their business…with quality, performance, price, and convenience,…but manage with low environmental and social impacts.…
With green awareness now becoming mainstream,…store shelves and Internet pages are beginning…to burst with messages about the environmental performance…of various products.…There's been a 79% increase in the amount of green products…sold in the USA since 2007…and advertising of green products…has almost tripled since 2007.…A greater focus by consumers on health and well-being,…a rising instance of allergies…and physical reactions to product ingredients,…
Last, he helps you figure out where to find resources to help track key metrics, assess your company's carbon footprint, and improve your environmental, social, and governance (ESG) practices.
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