From the course: Selling into Industries: Financial Services
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Leverage competitive differentiation
From the course: Selling into Industries: Financial Services
Leverage competitive differentiation
- What's the difference between Bank of America, Wells Fargo and Citibank? You don't have any idea, do you? Because they're all banks, right? Well that's the challenge. Competitive differentiation. You see, financial organizations are always looking for ways to differentiate themselves from the pack. And connecting in to that desire for competitive differentiation can be a huge advantage for the sales people who are able to do it. So let's talk about this. The first place you can offer help with competitive differentiation is if you can improve the employee experience in any way. Now the employee experience contributes to morale, innovation, and the ability to attract and recruit the best talent. The best talent is more innovative, more customer-focused, and more tapped-in to industry trends. A bad employee experience leads to a stagnant culture, a bad customer experience, and it's all downhill from there. So, try to find a way to connect your product or service to improving the…
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