You just told great story, but now what? Discover the three most productive things you can do after telling your story. Learn some transitional phrases that will lead into the rest of the conversation with your buyer.
- The story is technically over at this point,…but your work as a storyteller isn't.…Now it's time to transition out of the story…and make use of it, to make meaning with it,…and drive some action.…The three most productive things you can do…immediately following the story…are, one, listen, two, explain the lesson,…or, three, recommend action.…And you might do all three of them.…Let's talk about each one.…The most effective thing you can do after telling a story…is to just listen.…
Let the story sink in…and give your listener a chance to respond to it.…After all, you're having a conversation.…Giving your partner a chance to talk is a requirement,…and right after you've told the story…is a good time to do that.…But the main reason to just listen at this point…is so you can find out what they learned from the story…and what they plan to do now that they've heard it.…Recall that your purpose in telling a sales story…is to change what people think, feel, or do.…Now is the time to listen and find out if it worked,…so just listen.…
- What is a sales story?
- Why tell sales stories?
- The 25 sales stories you need
- How to get buyers to tell their stories
- What makes a great story great?
- Choosing the right story to tell
- Finding great stories
- Story structures
- Challenge, conflict, and resolution
- Delivering stories verbally and in writing
- The ethics of storytelling