Learning what executives want


show more Learning what executives want provides you with in-depth training on Business. Taught by Dane Howard and Richard Koci Hernandez as part of the Pitching Projects and Products to Executives show less
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Learning what executives want

(Music playing.) Dane Howard: A great skill you'll continue to hone, over and over, has less to do about the creative execution itself, but more about reading people. I once had an executive that couldn't resist the temptation of just a simple phrase: "Hey, you want to see something cool?" I knew I had his attention. If you listen to your audience, you begin to understand what they care about. Leaning what executives want has a lot to do about understanding their perspective and listening to what they care about.

Michael Gough: What is the person you're talking to interested in? What drives them? It turns out it's probably not pixel-perfect control or a beautiful drop shadow. In the case of walking into the CEO's office, they're probably a lot more interested in business performance. You have to speak their language, or at least you have to understand what it is. What do they care about? What makes them to tick? What are they looking at? Because it's not the...

Learning what executives want
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Learning what executives want provides you with in-depth training on Business. Taught by Dane Howard and Richard Koci Hernandez as part of the Pitching Projects and Products to Executives

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