Join Whitney Johnson for an in-depth discussion in this video Learning to negotiate, part of Entrepreneurship Foundations (2014).
- One of the skills that you must have as an entrepreneur,…is the ability to negotiate.…Here are a few suggestions on how to do this.…The first is signalling when you're transacting.…If you've come out of the corporate world,…unless you're in sales, you're just always a soft sell.…There's a transaction, but you may never actually negotiate.…As an entrepreneur, you will negotiate continually,…with your customers, suppliers, and possibly investors.…
It's important to give cues so the people know…when you're entering into a negotiation,…such as, "This is what my company does.…"Here's the problem we solve for our customers."…This, by the way, is one of the reasons it's easier…to do business with people you've worked with before.…That you're transacting is a given,…but it's just not always the case with friends.…The next thing you want to do is learn to sit…on both sides of the table.…Another way to say this is to look for the win-win,…learning how to lay out the logic of what you're proposing…in the context of your relationship.…
- Cite the steps that can help you find an unmet need.
- Differentiate between a business and a hobby.
- Recognize how to decide between an online business and a brick and mortar business.
- Describe how to protect your intellectual property.
- Explain the best practices for hiring the right people.
- Recall the importance of tapping into networks of expertise.
- Cite the best practices for building a business website.
- Summarize the best metrics to use for your online business.
Skill Level Intermediate
Management Foundations (2013)with Britt Andreatta2h 9m Intermediate
1. Finding Your Big Idea
2. Starting Your Business
3. Building a Team
4. Marketing Your Business
5. Scaling Your Business
6. Funding Growth
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