Leading the organization

- As you build your business,…especially if you're seeking outside investment,…the leadership team is going to be something…people will evaluate very closely.…Some investors say they'd rather invest in…a great management team with an OK idea,…than in an OK management team with a great idea.…The leadership team matters a lot.…And this is your opportunity to show people…how great that team is.…In this section of the business plan,…define who the executive team is,…and draw the organization chart.…

Who reports to who?…Put in the blank boxes with job descriptions…for people you'll hire in the future.…You should include brief bios of each leader,…and include their relevant experience that shows…how they're going to contribute to the team.…Link their past experiences and accomplishments…to the role they'll be playing in this organization.…You should also describe the ownership's…structure of the company,…including decision-making authority.…

For example, does the founder of the company have final say?…Or does the CEO?…