From the course: Creating and Giving Business Presentations
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Know your audience's communication style
From the course: Creating and Giving Business Presentations
Know your audience's communication style
- My husband is a scientist and I've attended plenty of research presentations with him. The most painful ones have been delivered by speakers outside of the particular research field. It's not that the guest speakers didn't have interesting material. The problem is that they didn't consider the crucial difference of communication style. If you want to engage your audience, here are communication style differences to keep in mind. Forest versus trees. Does your audience want the big, general picture, the forest, or do they like to delve into the details, the trees? Culturally, some groups like to get into specifics and be looking into detailed charts as the speaker is presenting. Other groups prefer to see the big picture first, how it ties to the mission of the organization, and they have access to next steps, if necessary. Formal or not. All companies have their own internal levels of formality. If you're presenting…
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