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Know who you're designing for

Know who you're designing for: John Maeda on Design, Business, and Inclusion
Know who you're designing for: John Maeda on Design, Business, and Inclusion

Learn the importance of the inclusion mindset. In this video, John Maeda challenges viewers to go beyond knowing their customer personas, and move to actually hanging out with your customers. Only through spending time with customers and users can you attain the inclusion mindset and make better products.

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Skill Level Appropriate for all
23m 41s
Duration
13,260
Views
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Skills covered in this course
Business Business Skills Design

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