Iterate and refine a presentation

- With the structured thought process,…you need to follow the steps in sequence, don't jump ahead.…That said, it's an iterative method.…You'll get to one step of the process,…learn a new piece of information,…and go back to a prior step.…You're going to be constantly refining your idea…and refining your recommendation based on new information…you get in future steps of the process.…There are two steps of the process where you're going…to find yourself iterating more than others.…

The first step that will send you back to prior steps…is discussing and refining the story with key stakeholders.…The reason this happens is you're going out…with your preliminary idea and your initial storyline…and asking people for input.…You have to be prepared for them to say,…"Well, actually that's the wrong question.…"Go back and think it about it again."…Or maybe they'll say, "We looked at that idea last year,…"and it didn't work.…"You may want to do it this way."…You're going to go back to a prior step…and refine your idea.…

The second step of the process…