Join Drew Boyd for an in-depth discussion in this video Involving customers, part of Business Innovation Foundations.
When describing the SIT method,…I sometimes say it's like using the voice of the product.…That's because SIT is based on patterns…that are embedded into the products and services…you see around you.…If products could talk to you,…they would describe the five patterns of SIT.…But there is another important voice in business innovation,…the voice of the customer.…After all,…that's why you do innovation,…to create new value,…directly or indirectly,…for your customers.…
A good innovator understands their needs and wants.…In this video,…I'll show you four different ways…to gain new insights from your customers.…One of the first things you should do…is listen to what customers are saying…about a particular product or brand.…It's especially important to hear…what customers say to other customers.…That's when they're the most truthful and objective,…even when talking to complete strangers.…If you had a way to eavesdrop on a conversation…between two customers,…you'll get new insights about their attitudes.…
A great way to do this is to use social media.…
Author
Drew Boyd
Released
7/3/2014In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.
- Define innovation.
- Explain the principle of function follows form.
- Describe the closed-world principle.
- List characteristics of innovative products and services.
- Explain the subtraction technique.
- Identify techniques for breaking structural fixedness.
- Apply task unification.
- Identify types of dependencies.
- Build a pilot program.
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome1m 18s
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1. Understanding How Innovation Occurs
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The closed-world principle4m 16s
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2. Using the Subtraction Technique
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Functional fixedeness2m 26s
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The subtraction technique2m 59s
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Subtraction in action4m 8s
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Addressing common challenges2m 22s
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3. Using the Division Technique
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Structural fixedness2m 32s
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The division technique2m 43s
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Division in action3m 3s
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Addressing common challenges2m 17s
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4. Using the Multiplication Technique
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The multiplication technique4m 23s
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Multiplication in action4m 39s
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Zooming in and zooming out4m 51s
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Addressing common challenges2m 31s
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5. Using the Task-Unification Technique
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Task unification in action4m 14s
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Addressing common challenges2m 45s
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6. Using the Attribute Dependency Technique
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Types of dependencies4m 12s
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Addressing common challenges1m 57s
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7. Innovating at Work
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Running ideation workshops4m 13s
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Which technique to use3m 26s
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Creating digital innovations5m 12s
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Involving customers5m 49s
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Evaluating ideas5m 10s
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8. Mastering Innovation
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Building a pilot program3m 56s
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Next steps3m 7s
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Bonus: Interview with Drew Boyd
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About Drew2m 9s
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On innovation as a skill1m 52s
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On resistance to innovation3m 31s
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On innovation vs. strategy3m 36s
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On trends in innovation3m 26s
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On innovation as competition2m 32s
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On innovative companies2m 43s
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How do you start innovating?3m 44s
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Video: Involving customers