Involving customers

When describing the SIT method,…I sometimes say it's like using the voice of the product.…That's because SIT is based on patterns…that are embedded into the products and services…you see around you.…If products could talk to you,…they would describe the five patterns of SIT.…But there is another important voice in business innovation,…the voice of the customer.…After all,…that's why you do innovation,…to create new value,…directly or indirectly,…for your customers.…

A good innovator understands their needs and wants.…In this video,…I'll show you four different ways…to gain new insights from your customers.…One of the first things you should do…is listen to what customers are saying…about a particular product or brand.…It's especially important to hear…what customers say to other customers.…That's when they're the most truthful and objective,…even when talking to complete strangers.…If you had a way to eavesdrop on a conversation…between two customers,…you'll get new insights about their attitudes.…

A great way to do this is to use social media.…