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Investment: Nir Eyal on Creating Habit-Forming Products
Investment: Nir Eyal on Creating Habit-Forming Products

The last phase of the hook is where the user is asked to do bit of work. This phase has two goals. The first is to increase the odds that the user makes another pass through the hook when presented with the next trigger. Second, now that the user’s brain is swimming in dopamine from the anticipation of reward, it’s time to pay some bills. The investment generally comes in the form of asking the user to give a combination of time, data, effort, social capital, or money.

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Business Business Skills

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