Create the perfect elevator pitch. Learn how to craft an elevator pitch that generates interest in your idea, product, or project in 30 seconds or less.
- Hi I'm Aimee Bateman Careers Coach and Founder of Careercake. In this video I'm going to talk you through five steps to creating an effective epic elevator pitch. Now what is an elevator pitch? An elevator pitch is a succinct and persuasive sales pitch. It gets its name from only having the time it takes to ride an elevator from one floor to another and that's the succinct part. Now the elevator pitch is short because it's not necessarily there to sell yourself, your idea, or the business.
It's there to make people want to know more about you, more about your company and engaging through the dialog and discussion. Now I need to say this straightaway, elevator pitches are not just for people who work in sales or for people that are looking for a job. You will use an elevator pitch in so many ways whether you work in finance, product development, marketing, HR, and yes you'll use an elevator pitch to sell yourself to a potential employer, to a potential customer, or business partner. Yes you'll use an elevator pitch to sell your company to a potential supplier, client, or an investor.
But you may also use your elevator pitch to promote a project at work internally with your colleagues. You may use it when marketing or promoting the benefits of a product or service that you're launching or any time you want to talk to your boss about doing something in a different way. If you want to win in your career, you will use an elevator pitch regularly throughout regardless of what sector or discipline you work in. And remember this, the psychology is always the same, the structure is always the same, and I'm going to take you through five steps to create yours.
So I'm going to go through it from a company perspective so when you're out networking or promoting your organization you work for you know exactly how to get people's attention. Then I'm going to go through it from a personal perspective to promote yourself as a professional (mumbles). So not just the company you work for, who you are and why is this important? Well, well yes we buy into company brand, values, and all that, of course we do. But eventually we want to know a little bit more about the person that we're actually going to be dealing with because people buy into people. So let's create something awesome.