From the course: Sales: Practical Techniques

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Introduction: Prescribing a solution

Introduction: Prescribing a solution

From the course: Sales: Practical Techniques

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Introduction: Prescribing a solution

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- [Instructor] Now we come to the section that sales people find relatively easy and which they always want to do which is to talk about how great their product or service is, the features it's got and the benefits it will give the customer. So this is relatively straight forward and intuitive except the difference between features and benefits and that's what I want to talk about in this section.

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