From the course: Sales: Practical Techniques
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Introduction: Handling objections
From the course: Sales: Practical Techniques
Introduction: Handling objections
- Now, I've been talking about my four-step process: build a relationship, identify what their needs are, prescribe a solution, and then close, take the order, but there is this little step in between, which is to handle any objections that crop up after you're prescribed a solution, and although there shouldn't be any objections, if you've done it right, really, if you've found out what exactly they need, and you've shown them the perfect answer, there shouldn't be a problem, but in reality, of course, often there are objections, so we're going to do a little section here on objection handling.
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