Explore the steps to implementing and scaling the best ideas forward.
- We're at a point in history,…where computer science and technology…have enabled the launch of products…that previously only existed…in the realm of science fiction.…It's an exciting time for product innovation and daunting.…For example, have you stopped to think about…the complexities of trying to launch and scale…a viable, safe autonomous vehicle?…The technology alone is a monumental feat,…but consider the market challenges of public acceptance…in bringing automated cars into widespread use.…The launch and scale phase is a complex process,…that opens the door to full commercialization.…
It involves implementation…of both the marketing launch plan,…and the product or operations plan.…In this phase, there are the successful products…that revolutionize a market,…or more commonly, bring profit but can't scale.…There are also variations of outright failures…categorized as pre-launch kill,…post-launch kill, or market failure.…A deeper understanding of product innovation failure…can help product leaders think through…
- What product innovation is and isn't
- Mapping your product innovation portfolio
- How business objectives set the stage for innovation
- Identifying the right problems
- Human-centered and data-centered innovation
- Exploring the ideation phase
- Effective testing and prototyping
- Launching and scaling
Skill Level Intermediate
Product Management: Building a Product Strategywith Teg Grenager1h 7m Intermediate
Product Management: Building a Product Roadmapwith Teg Grenager48m 30s Intermediate
1. Your Innovation Ecosystem
2. Preparation and Discovery Phase
3. Creating Ideas Phase
4. Testing and Prototyping Phase
5. Launching and Scaling Phase
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