From the course: Business Ethics for Sales Professionals
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Information: Giving or withholding
From the course: Business Ethics for Sales Professionals
Information: Giving or withholding
- Information is a valuable commodity, and as sales people we have access to so much of it since we're in contact with so many different people. Every day we obtain information about the marketplace, our competitors, our accounts and from our own companies. How we handle everything from harmless industry gossip and readily available market data to confidential documents we receive, are important responsibilities as we have as sales professionals. Much of it is common sense or just a part of our job responsibilities, but there are some important ethical standards that you need to follow. Let's take a look at a few examples and I'll give you my recommendations on how you should handle it. Industry gossip. 90% of the time, gossip is inaccurate, and 100% of the time it's taking you away from what you really should be doing. It's always around, but you should try to avoid it and definitely don't be a source of spreading it. Market feedback and CRM usage. What you're hearing from buyers and…
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