From the course: Start a Business Online
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Increasing your traffic
- So, you've probably heard about the term traffic when it comes to online, but all traffic is not equal. Remember that each of them is people. Real people sitting there, they're not just numbers and you want the right sorts of people, the right sorts of customers to come to your website. This is not a quantity game, it is a quality game. Making sure you're attracting the right people with the right message at the right time. In any given day there are two million blog posts published, so you might think I'm gonna start blogging and talking about what I do and this will drive traffic to my website. There's some really critical things you need to do if that's gonna be your strategy moving forward. Yes, I want you to build authority. Yes, I want you to have a clear story that you're telling, and blogging might be the way that you do it. And you might promote those blogs, but you need to make sure that those blogs are structured for search engine optimization, SEO. And please, don't be…
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