Increasing your reputation

- Why would anybody buy from you?…Like really, why?…That's a question I ask myself all the time.…What do you want to be world famous for?…What do you want to stand for? What do believe in?…And how are you going to let your customers know that?…It's really, really important that you stand out.…People often talk about brand as if it's an icon or a color,…but it's not, it's the way people feel about you.…It's how you occur.…So when you think about your reputation…and your online personality, it will be everything…from the colors you use, the language,…the style of language, the photography,…making sure it's real.…

The websites I love the best tell me a story.…They're the ones that use real images, real photography,…real video, and not stock shots.…People, they feel the authenticity.…They want to know that they're doing business with people,…and I think that's really, really important.…People often say to me, "Oh, why do you wear red?…"Is that part of the brand?"…Well, people know that when they see me,…oh, that's the Red Shark.…