Increasing product awareness


show more Increasing product awareness provides you with in-depth training on Business. Taught by Dave Crenshaw as part of the Insights from a Business Coach show less
please wait ...

Increasing product awareness

Jeff: Let's say I have what I think is a great product or service but not many people know about it. How do I go about making people aware of my product? Dave: Well the first thing you need to start with is the target market. The target market are those group of people that would be most interested in your product. So let's say that I'm creating-- I'm just making something up here-- I'm creating a new kind of doll, right. I want to choose the target market that's most likely to buy that doll. So it might be moms, but I might want to get more specific. What kind of mom? How many children does she have? And the more targeted I can be in the market that I am addressing and the product that I am creating, the easier it's going to be for me to market to them.

One of the common errors that I see from new entrepreneurs is--I will ask them what's your market, and they will say, oh well everyone or something like that. And if everyone is your market then no one is y...

Increasing product awareness
Video duration: 1m 33s 27m 6s Beginner

Viewers:

Increasing product awareness provides you with in-depth training on Business. Taught by Dave Crenshaw as part of the Insights from a Business Coach

Subject:
Business
Author:
please wait ...