From the course: Small Business Secrets

Unlock the full course today

Join today to access over 22,400 courses taught by industry experts or purchase this course individually.

Increasing business with MVCs

Increasing business with MVCs

From the course: Small Business Secrets

Start my 1-month free trial

Increasing business with MVCs

Once you've identified who your most valuable customer is, the next question is how do we attract those kinds of people? We want to do as much business as possible with this most valuable customer. These are the people who are going to bring in the most profit to your small business. I'm going to give you four suggestions on how to attract this MVC, or most valuable customer. Number one is just build everything in your business around what they want. Think about every single touch point that these people have with your business and ask yourself, what would they want right here? What would make this most valuable customer just leap with joy they're so happy to do business with us and then put as much of that into the business,that will naturally attract these kinds of people. The second way that we can attract your most valuable customer is to ask where do they gather? Where do these kinds of people get together? Is there a certain type of sporting event that they like to attend? Are…

Contents