From the course: Writing Speeches
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Incorporating strong secondary research
From the course: Writing Speeches
Incorporating strong secondary research
- For your own experience, interviewing friends and doing an anonymous online survey about attitudes or experiences, will give you some support for your speech topic, but you will most likely need to include secondary research as well, that research that you collect that others have conducted, books, magazines, online reports, and newspapers, for example. What do the experts say? What are the results of credible, perhaps, more long-term experimental observation? You will need to determine if the secondary research supports, or contradicts, your primary research. If it does support what your first-hand research showed, then you just have more support for your theses. If it contradicts, then you need to determine why, and how to deal with the contradictions in your speech. Most people will give more validity to your speech of what you and your friends think, as supported by what the experts think, or contradictory information can allow you to counter the opposition in your speech before…
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