Join Judy Steiner-Williams for an in-depth discussion in this video Incorporating strong secondary research, part of Writing Speeches.
- For your own experience, interviewing friends…and doing an anonymous online survey…about attitudes or experiences,…will give you some support for your speech topic,…but you will most likely need to include…secondary research as well,…that research that you collect that others have conducted,…books, magazines, online reports,…and newspapers, for example.…What do the experts say?…What are the results of credible, perhaps,…more long-term experimental observation?…You will need to determine if the secondary research…supports, or contradicts, your primary research.…
If it does support what your first-hand research showed,…then you just have more support for your theses.…If it contradicts, then you need to determine why,…and how to deal with the contradictions in your speech.…Most people will give more validity to your speech…of what you and your friends think,…as supported by what the experts think,…or contradictory information can allow you…to counter the opposition in your speech…before an audience member challenges you…
- Choose a general topic.
- Compose a thesis statement.
- Write a strong ending.
- Use transitions to tie thoughts together.
- Differentiate between primary and secondary research.
- Identify and adapt to audience knowledge.
- Assess whether to incorporate visuals and follow the rules.
- Differentiate between persuasive and informational speeches.
Skill Level Intermediate
Business Writing Principleswith Judy Steiner-Williams1h 32m Beginner
1. Determining the Purpose
2. Deciding the Organizational Arrangement
3. Outlining the Organization
4. Incorporating Support
Collecting primary research4m 14s
5. Adapting to the Audience
6. Writing for Different Occasions
7. Preparing the Prompts
Next steps5m 31s
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