Understand when free makes sense, and how to incorporate free into your business model, from the beginning. Learn the three reasons free makes sense, and use these reasons as a guide in determining your own strategy.
- Free is all the rage these days.…Investors want entrepreneurs to make a land-grab…and gain awareness and eyeballs, as quickly as possible.…We've all heard the saying though,…there's no such thing as a free lunch and,…as my grandma used to say, "Why would they buy the cow…"when the milk is free?"…So what should you do when it comes to giving it all away?…First of all, it's important to understand…why so much more value is being given at lower costs…than ever before.…It's because the cost to deliver is declining.…
Today, anyone with a mobile device can film, store,…and serve coverage of emerging stories,…even as the stories are happening and at minimal cost.…We all know that and your customers know that too.…And so they expect you to price accordingly.…In other words, no one cares that you have expenses.…You need to be at least at parity with your market.…So anything that's already been declared free, must be free.…And if you don't want to make it free, stop creating it.…Now, many of you might be thinking that your content…
Author
Robbie Kellman Baxter
Released
2/1/2017In this course, Robbie Kellman Baxter—author of The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue—goes into the types of skills required in a membership economy company, why onboarding matters so much in long-term customer relationships, and how to optimize the experience for loyalty. She also outlines pricing for value in the membership economy, when free makes sense, how technology can extend the infrastructure of trust, and best practices for customer success and retention.
- Building the forever transaction, the right organization, and an effective acquisition funnel
- Onboarding members for success
- Starting simple with pricing
- Leaving room in pricing for flexibility
- Using the right technology
- Tracking the right data
- Knowing when to retain members
- Transitioning from idea to going concern
- Recovering from a pricing mistake
- Understanding the difference between loyalty and inertia
Skill Level Intermediate
Duration
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Introduction
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Welcome1m 20s
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1. The Membership Economy and Why It Matters
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The forever promise2m 8s
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2. Strategies to Help You Win in the Membership Economy
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Build the right organization3m 29s
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3. Common Challenges for Entrepreneurs
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Conclusion
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Next steps3m 7s
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Video: Incorporate "free" as a tactic, not a strategy