Join Judy Steiner-Williams for an in-depth discussion in this video Including the right content, part of Writing Email.
…What is the right content for an email message?…Simply put, the content is the right content if it's what people want.…So back to the question.…What is the right content to get a message read?…Let's start at the top, the subject line.…That subject line may be the most…important content of the entire email message.…If it's missing, incomplete, or vague, or…too long, the message may be deleted immediately…regardless of how much time and effort you…put into the rest of the message's content.…Remember, your message is not the only one in your recipient's inbox.…
A clear subject line will help a busy professional decide if the…content of your email is worth his or her time to continue reading.…So the first content tip is to have a clear, complete, focused subject line.…Examples of effective subject lines could be, Parking Lot…Closed Next Week or Need Volunteers for Career Day.…We'll go into more depth on crafting effective lines later in the course.…If your subject line is effective the reader then looks at the first sentence.…
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- Using email as a communication tool
- Understanding the right time and the right tone to strike
- Crafting strong subject lines and messages
- Respecting confidentiality
- Copying and bcc'ing
- Including attachments