Join Lorrie Thomas Ross for an in-depth discussion in this video Improving your online marketing, part of Insights from an Online Marketer.
Jeff Layton: What if I am a small business or just a business, what's one step I could take…to help my marketing effort online?…Lorrie Thomas Ross: Number one step is creating content, and they say in online marketing content…is king, especially with search engine optimization--that's a phrase has been…tossed around for years and years.…Whether you are a small business or a big business, people want the expert,…they want the authority, whether it's the authority in a product or the…authority in a service, and in the word authority is the word author. And when…you author content, it doesn't have to be in a book necessarily, it could be in…ebook, it could be on a blog, it could be articles that are on your website,…even press releases that are educational and informative, that helps educate, it…helps build awareness.…
Sometimes it multitasks to build search visibility, which I love, but all of that…thought leadership that's created in the form of content--and it's not just text…now, Jeff, it's actually videos too, which is exciting.…
- What is online marketing?
- Encouraging online conversations about your business and products
- Reacting to requests such as "make a viral video…now"
- Selling a story
- Finding success through blogging
- Keeping up with the latest marketing trends
- Starting a career in online marketing