Improving your online marketing


show more Improving your online marketing provides you with in-depth training on Marketing. Taught by Lorrie Thomas Ross as part of the Insights from an Online Marketer show less
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Improving your online marketing

Jeff Layton: What if I am a small business or just a business, what's one step I could take to help my marketing effort online? Lorrie Thomas Ross: Number one step is creating content, and they say in online marketing content is king, especially with search engine optimization--that's a phrase has been tossed around for years and years. Whether you are a small business or a big business, people want the expert, they want the authority, whether it's the authority in a product or the authority in a service, and in the word authority is the word author. And when you author content, it doesn't have to be in a book necessarily, it could be in ebook, it could be on a blog, it could be articles that are on your website, even press releases that are educational and informative, that helps educate, it helps build awareness.

Sometimes it multitasks to build search visibility, which I love, but all of that thought leadership that's created in the form of content--and it's no...

Improving your online marketing
Video duration: 2m 49s 35m 19s Appropriate for all

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Improving your online marketing provides you with in-depth training on Marketing. Taught by Lorrie Thomas Ross as part of the Insights from an Online Marketer

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Marketing
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